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How brands can engage Gen Z

How brands can engage Gen Z

Across the continent, in the past few months, Gen Z; those born between 1996 and 2010, according to McKinsey & Company, are increasingly becoming a voice to reckon with. Unlike generations past, they refuse to remain unheard and mobilise each other to place their demands. Raised in the f

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PRIMEIs the EU coffee rule worthwhile?

PRIMEIs the EU coffee rule worthwhile?

The new regulation demanding coffee farmers and exporters to prove that the commodity did not contribute to deforestation before being allowed access to the European Union (EU) market has suddenly sent the sector regulator into an overdrive mode, if not, a state of uncertainty, Prosper Magaz

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Sober Mbabazi promises success on third stint

Sober Mbabazi promises success on third stint

As the old saying goes, 'a drunkard's journey may be long, but the wise eventually find their way.'Such is the case for one of the country's most tactical minds Livingstone Mbabazi, returning to the Mbarara City h

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Chemutai goes for DL trophy in Brussels

Chemutai goes for DL trophy in Brussels

Peruth Chemutai has had quite a stellar season over the 3000-metre steeplechase event. It has been defined by two silver medals at the African Games in Ghana and the Paris Olympics in France.Denied a chance to ret

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Irish Examiner: 10 things to look out for this weekend in the Premier League

Irish Examiner: 10 things to look out for this weekend in the Premier League

(1) Casemiro crisis puts pressure on UgarteAfter Casemiro’s disastrous 45-minute outing in the thumping by Liverpool, Erik ten Hag looks certain to hand the Uruguayan midfielder Manuel Ugarte his debut at St Mary’s.Last time out, Ten Hag was forced to send on the inexperienced T

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Welfare key to Police UPL survival

Welfare key to Police UPL survival

It is no secret that the welfare of Police remains an area of big concern to the institution. Sportingly, the issue also appears to be the major sticking point as Police seek to retain their Startimes Uganda

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Ambitious newcomers Lugazi ready to make a mark

Ambitious newcomers Lugazi ready to make a mark

Lugazi is certainly brewing something good in the thickets of Mabira Forest. Unlike many clubs that have debuted in the StarTimes Uganda Premier League over the last decade, their ability to own their home ground shows a club riding on an ambitious long-term pro

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A bitter fight over a multi-billion shilling MTN marketing contract

A bitter fight over a multi-billion shilling MTN marketing contract

In 2023, M&C Saatchi Abel approached CTA Space with a proposal.The South African-based marketing, advertising and communications company was seeking an affiliate marketing agency that would be part of a multi-

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PRIME What EABL’s offer to fully own UBL means

PRIME What EABL’s offer to fully own UBL means

Uganda Breweries Ltd (UBL) could soon be entirely owned by its Kenyan parent company, East African Breweries Limited (EABL), if the Tuesday tender offer to purchase its minority stake valued at Shs12.3 billion is successful.

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Embattled Speaker Among fights back

Embattled Speaker Among fights back

LOP Ssenyonyi under siege as parliament moves from Kampala COVER STORY | IAN KATUSIIME | In her two year tenure following corruption scandals and international sanctions, under pressur

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