Category: Business

How Content Powers Marketing

How Content Powers Marketing

In today’s hyper-connected digital landscape, content isn’t just part of marketing — it is marketing. From awareness to conversion, content is the thread that weaves brands into culture, conversation, and community. At the forefront of this evolution is Next Com, a communications agency tha

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Colin Asiimwe Returns as Head of Marketing at MultiChoice Uganda

Colin Asiimwe Returns as Head of Marketing at MultiChoice Uganda

Colin Asiimwe is back at MultiChoice Uganda as the Head of Marketing, overseeing the DStv, GOtv, Showmax, and Pearl Magic brands.Asiimwe previously worked with MultiChoice before leaving the business.He began his career in the advertising industry before transitioning to a focus on

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Instagram still posing serious risks to children, campaigners say

Instagram still posing serious risks to children, campaigners say

Young Instagram users could still be exposed to "serious risks" even if they use new Teen Accounts brought in to provide more protection and control, research by campaigners suggests.Researchers behind a new report have said they were able to set up accounts using fake birthdays and they were th

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AI economic gains likely to outweigh emissions cost, says IMF

AI economic gains likely to outweigh emissions cost, says IMF

Economic gains from artificial intelligence will boost global output by around 0.5% a year between 2025 and 2030, outweighing the costs of rising carbon emissions by the data centres needed to run AI models, the International Monetary Fund said on Tuesday.An IMF report released at its annual spr

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Tesla shares tumble ahead of first-quarter earnings report

Tesla shares tumble ahead of first-quarter earnings report

Tesla shares fell almost 6% on Monday, a day ahead of the electric vehicle company's first-quarter earnings report, as analysts fret over "ongoing brand erosion."The stock closed at $227.50 leaving it less than $6 above its low for the year on April 8. The shares are now down 44% for the year af

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NSSF Outperforms Regional Peers, Proves Ugandan Efficiency

NSSF Outperforms Regional Peers, Proves Ugandan Efficiency

The National Social Security Fund (NSSF) has posted record-breaking operational efficiency, outshining regional peers and challenging stereotypes about Ugandan managerial competence.Speaking during the Eastern Regional Employer Engagement in Mbale, NSSF Executive Director Patrick Ayota ann

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Informality in Artisanal Mining Bleeds Revenue, NGO Warns

Informality in Artisanal Mining Bleeds Revenue, NGO Warns

Uganda continues to lose significant revenue from the artisanal and small-scale mining (ASM) sector due to rampant informality and weak regulatory enforcement, the Advocates Coalition for Development and Environment (ACODE) has said.Despite being rich in minerals, Uganda has failed to tran

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DOGE cuts $51M from US African Development Foundation, including $229K to market shea butter

DOGE cuts $51M from US African Development Foundation, including $229K to market shea butter

Senator Dave McCormick spoke to Brian Kilmeade about how President Trump and Elon Musk are doing the public good with DOGE. Plus, McCormick on his new book "Who Believed in You: How Purposeful Mentorship Changes the World"The Department of Government Efficiency (DOGE) announced $51 million in cu

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Coachella 2025: Influencers reveal everything they’re packing for this year’s festival

Coachella 2025: Influencers reveal everything they’re packing for this year’s festival

Must-have items include toilet wipes, eye drops, bandaids, fans, and sunglassesAhead of the opening weekend for Coachella 2025, festivalgoers are doing everything they can to ensure they’re ready for the hot, dusty daytime climate and the chill breeze at night for the best experience possible

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Elon Musk’s Net Worth Falls Below $300 Billion for First Time Since November

Elon Musk’s Net Worth Falls Below $300 Billion for First Time Since November

Tesla Inc. chief Elon Musk ’s wealth has slipped below $300 billion for the first time since November as the indiscriminate fallout from President Donald Trump ’s tariffs punishes even those closest to him.Musk lost $4.4 billion on Monday after Tesla stock extended losses, taking his total f

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