First Insurance Company Rebrands to Mirai

First Insurance Company Limited (FICO) has rebranded to Mirai General Insurance.

This was during an event held at Four Points by Sheraton Hotel in Kampala, FICO’s acquisition by Pride Global, a dynamic Singapore-based multinational insurance and financial services group.

The name "Mirai," inspired by the Japanese word for “future” or “new ray of hope,” perfectly capturing the company’s renewed dedication to resilience, growth, and innovation.

Uganda has therefore become the first country within the group to embrace this new identity, with further positive

transformations anticipated across Africa and Asia.

Speaking during the launch, Joseph Nsubuga, CEO of Mirai General Insurance, emphasized the company’s unwavering commitment to excellence and progress:

“This transformation is more than a name change; it represents a thrilling shift in mindset from a local to a global perspective, delivering insurance services that meet international standards. Mirai symbolizes our ambition to offer world-class service while maintaining the trust and personalized attention that FICO was known for. With the support of Pride Global, we now have a broader platform to innovate, grow, and provide superior insurance solutions tailored to today’s evolving risks. We thank our loyal customers for their continued support. The best is yet to come," Nsubuga said.

The transition to Mirai General Insurance will positively impact existing customers and their policies.

Officials said clients can look forward to enhanced service delivery, broader product offerings, and a more streamlined claims and customer service process. With increased investments in technology and talent, Mirai will continue to lead with integrity, transparency, and service excellence.

Key highlights of this transformation, according to officials, include an improved customer experience through a revamped, user-friendly digital platform and faster claims processing; the introduction of specialized insurance products for emerging risks and sectors; an expanded national footprint with over 200 agencies across Uganda; access to global expertise combined with local insight through Pride Global’s backing; and the establishment of a dedicated marketing and client experience team focused on enhancing customer satisfaction and education.

FICO, now Mirai General Insurance has been in existence for over 30 years.