Emachines, Anker partner to provide affordable, reliable gadgets and accessories

Global tech giant, Anker Innovations and Emachines Uganda have officially announced a strategic partnership aimed at enhancing the availability of quality consumer electronics in Uganda.

The partnership was unveiled on Thursday at the Four Points by Sheraton Hotel in Kampala, marking a new chapter for the distribution of authentic Anker products through Emachines, in the country.

The partnership is expected to boost the availability of Anker’s renowned range of charging solutions and smart consumer electronics across Uganda.

Speaking at the event, Guhn Singh from Emachines Uganda emphasised the longstanding confidence in Anker's brand.

"Anker is a known brand for power stations, accessories, and solutions for cameras and projectors. We chose Anker because we had trust and faith in the brand. I, myself, have been using Anker for the last 13 years. From the time I started, I have used their cables and power banks,” he added.

Singh also stressed the importance of providing genuine, affordable tech products to Ugandans.

“We want to make sure that Anker is in every home. We also want to ensure that Ugandans aren’t paying for counterfeit products. A lot of people on the market are paying for chargers, cables, and power banks that are not authentic.”

“We are here to provide authentic products at the most affordable prices and ensure that everyone has a solution for charging their phones, owning TWS earbuds, sound bars, and party boxes. That’s what we are looking at,” he cloncluded.

Representing Anker Innovations, Apoorv Soni highlighted the company’s goals for growth and community engagement in Uganda.

“We have been here in the market, but now we want to expand to reach more people..We want to educate and showcase to the people of Uganda that reliability and product experience are important because our products are authentic," Soni said.

He added, “We want Ugandans to embrace the products as other countries have done. For us, Anker offers reliability. We are the only accessory brand offering an 18-month warranty. Our product range includes power banks, chargers, earphones, and security cameras.”

*Supporting Innovation and Youth Empowerment*

On the issue of community and youth support, Soni emphasized Anker’s innovation-driven philosophy.

“For us, the biggest point is innovation. We have innovation across all our product ranges, and we continue to innovate. That’s why we have a strong presence in many countries,” he said.

“We want to focus on availability in accessible areas for the population of Uganda. From there, we’ll expand our lineup with new product launches. The best part about engaging the community is connecting through content creators and influencers who can guide people on our products.” he added.

He also shared plans for product education initiatives, stating, “We will have talk shows and activations where we’ll educate the community and showcase our products in the heart of Uganda.”

Singh also touched on plans to engage Uganda’s youth and tech communities.

“We’re looking at having good tech reviewers, for example, something like Unbox Therapy, but based in Uganda. We want to send new products to tech reviewers here, so they can provide hands-on reviews in local languages and offer genuine feedback based on real usage.”

“We want youth and tech reviewers to give their opinions, does it actually perform as advertised? We also want to ensure Anker products are available not only in central Uganda but also in every village and region, so everyone has visibility and access. We don't want our products marketed at high prices,” he said.

Anker Innovations is already making its mark in Uganda through authorised retailers such as Elite Digital Solutions, The Hub Uganda, Dombelo, Shopit, Banana Uganda, Travel Essential- duty free, and Pabani digitech.

Its extensive product range includes power banks, chargers, audio devices under the Soundcore brand, smart home gadgets via Eufy, and laptop accessories.

With a focus on reliability, innovation, and affordability, Anker aims to provide high-quality technology with nationwide availability and after-sales support.