Empowering Uganda’s Youth: Harnessing Music and Culture to Unlock Employment Opportunities

Eric Touze, director of Annual Sponsors Kampala, has highlighted the vital role of music and culture in youth empowerment and national development, urging young Ugandans to view entertainment not just as enjoyment but as a tool for building skills and creating jobs.

Touze emphasized that music and culture have long been global traditions that unite people through rhythm and sound, but their power goes beyond entertainment.

“Entertainment is meant to empower and build capacity for the youth to improve their skills and employment prospects,” he said.

He called on Uganda’s youth to believe in themselves to fully seize the opportunities available within the creative industry.

“Seventy percent of the youth population in the country should learn to believe in themselves for them to have a chance to grow,” Touze added.

The upcoming celebrations will feature musical showcases, talent exhibitions, and training sessions designed to nurture talent and open employment pathways within Uganda’s growing creative economy.