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How brands can engage Gen Z

How brands can engage Gen Z

Across the continent, in the past few months, Gen Z; those born between 1996 and 2010, according to McKinsey & Company, are increasingly becoming a voice to reckon with...

Ultimate Uganda
Coffee farming gaining traction in Bukedi region

Coffee farming gaining traction in Bukedi region

For decades, Bukedi sub-region in Eastern Uganda was primarily known for cotton cultivation. However, fluctuating prices led farmers to abandon cotton in search of more v...

Ultimate Uganda
PRIMEIs the EU coffee rule worthwhile?

PRIMEIs the EU coffee rule worthwhile?

The new regulation demanding coffee farmers and exporters to prove that the commodity did not contribute to deforestation before being allowed access to the European Unio...

Ultimate Uganda