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How brands can engage Gen Z

How brands can engage Gen Z

Across the continent, in the past few months, Gen Z; those born between 1996 and 2010, according to McKinsey & Company, are increasingly becoming a voice to reckon with. Unlike generations past, they refuse to remain unheard and mobilise each other to place their demands. Raised in the f

Ultimate Uganda

Govt fronts macadamia for poverty alleviation in Busoga

Govt fronts macadamia for poverty alleviation in Busoga

Government has partnered with One Acre Fund (OAF) to front macadamia nuts to farmers as part of poverty alleviation strategies in Busoga Sub-region. Jinja District Production Officer Dr Tom Kasadha says government set aside three strategic commercial crops including Hass avocado, macadam

Ultimate Uganda

Top Role-Playing Games for an Epic Girls' Night in 2024

Top Role-Playing Games for an Epic Girls' Night in 2024

In a world where adulting can feel like a never-ending cycle of responsibilities, game nights offer a much-needed escape. Whether you're a seasoned game night pro or a newbie looking to spice up your girls' night in, finding the perfect game is key to ensuring a memorable evening. Here are some top

Ultimate Uganda

Government urged to put breaks on tax incentives to companies

Government urged to put breaks on tax incentives to companies

Tax controversies have recently stirred debate across the country, with the country’s tax body – the Uganda Revenue Authority (URA)—and the National Treasury struggling to justify certain tax breaks to particular companies while in the National Assembly. In a new twist, the two age

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Harris pushes for second debate while Trump declines

Harris pushes for second debate while Trump declines

U.S. Vice President Kamala Harris is pushing for a new debate next month as the November 5 election nears, while former President Donald Trump is declining, citing the start of early voting in some states. On Sunday, Harris urged Trump to accept a proposal to debate on CNN on October 2

Ultimate Uganda

What next after Uganda fails to wake up and smell the coffee?

What next after Uganda fails to wake up and smell the coffee?

Ugandan coffee shipments are overflowing the European Union (EU) as traders scramble to get their hands on beans before the year-end implementation of new environmental regulations. Under the EU's Deforestation Regulation (EUDR), importers into the bloc will have to demonstrate that good

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Defying norms: Nakasongola women take to the waters

Defying norms: Nakasongola women take to the waters

It is a cloudy day over Lake Kyoga. At midday, four women, oars slung over their shoulders, slowly walk through Zengebe Mayinja Landing Site, making their way to the lakeshore. The landing site is one of the six found in Lwampanga Town Council in Nakasongola District.  The women are all

Ultimate Uganda

Sometimes to find love, you must take a break from the search

Sometimes to find love, you must take a break from the search

The desire for love and a happy-ever-after story is completely natural. However, sometimes we need to take a break from the search to find love, and I feel like we do not have this discussion enough. We do not give this advice to each other enough. The common misconception in society tod

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Are arguments tearing your relationship apart?

Are arguments tearing your relationship apart?

In Uganda, where family and community ties are strong, maintaining a healthy relationship is essential to ensuring harmony both within the home and in the larger community. Here are some signs that your arguments with your partner might be unhealthy. Constant blame When disagreements

Ultimate Uganda

Defying norms: Nakasongola women take to the waters

Defying norms: Nakasongola women take to the waters

It is a cloudy day over Lake Kyoga. At midday, four women, oars slung over their shoulders, slowly walk through Zengebe Mayinja Landing Site, making their way to the lakeshore. The landing site is one of the six found in Lwampanga Town Council in Nakasongola District.  The women are all

Ultimate Uganda